When Zediva burst onto the streaming scene earlier this year by managing to do something nobody else was doing. Navigating around the copyright law, they found a way to stream rental movies not currently available on other services, because they were still inside the DVD sales window, and filled a role not currently part of the competitions' services. The service grants a rental of the physical movie to the user, who is then able to stream it over the internet, usually with the option to re-rent after having played the movie. By having it be a rental service, Zediva was able to avoid some of the legalese associated with streaming movies outside of that sales window. Needless to say, the MPAA was not pleased. But instead of making nice with the MPAA, Zediva has decided to fight back in the form of expensive legal heavy-hitters from "elite San Francisco law firm Durie Tangri," which has forced the MPAA to hire their own team of expensive legal ninjas. Zediva argues what most technologically informed people would argue when looking at this service—that they are essentially a rental service who are renting physical media, and providing the DVD player and a very long cable to the renter's TV.
via yro.slashdot.org
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